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Meet Sanne

Being busy all the time is not necessarily a good thing.

Sanne Cornelissen

Hey you! I am Sanne Cornelissen. And if you've ever wondered how someone juggles a wide range of interests through life, I'm here to reveal the secret to you. Below is my story.

 

My passion for efficiency began at an early age. During my high school days, I had four side jobs and then from 2012, I took two bachelors simultaneously: Psychology & Psychobiology, where I got my first lessons on AI. After my masters in Economic & Consumer Psychology, my career as a behavioural psychologist started at an advertising agency, where I worked a lot with the government and got to do strategy for behavioural change campaigns.

 

My social life was always lol! And it still is. Parties and dinners are always going on. So thinking efficiently and finding a good balance is something I work on a lot.

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At The Shortcut, I help teams work smarter using AI, productivity tools and behavioural change. I work with companies like Uber, Samsung and Defence, and see time and again how much impact these techniques have on both productivity and wellbeing.

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In the end, I made my passion my profession. I get to help people make good use of their time. It's all about working smarter, not harder, and above all: reclaiming time for what really matters, including the fun stuff!

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My passion for presenting started some 15 years ago at festivals, announcing artists and bands. Since then, I have loved getting in front of groups and sharing knowledge. That led me to my work as a speaker, where I inspire professionals to work smarter using AI, productivity tools and behavioural change.

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My entrepreneurial journey began during the Covid crisis, when I made sustainable mouth caps with my mother. We ended up selling 20,000 of them!

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This led to the creation of First Adventures, a brand for children's garden trousers. At the same time, my interest in productivity and tools grew, eventually leading to The Shortcut.

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Currently, in addition to First Adventures & The Shortcut, I also work with Ron Simpson. A serial entrepreneur who greatly inspires me. Among other things, we worked on Skybox, where I also held the role of general manager.

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